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How to Rebrand: The Road Trip of this 70-year Old Nonprofit
Sometimes, a rebrand comes along that’s a true honor to take part in. In this case, the opportunity arose when we were chosen to rebrand the United Cerebral Palsy (UCP) of Philadelphia (the UCP being...
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Carpool Standup with Ted Rubin. And Me. In a Car. Laughing. [Video]
Carpool Karaoke. I was one of the early ones to write about this breakout hit when it reached 800 million views on YouTube in 12 months taking a relative unknown in America who’s now become a mega-star...
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The 4 Barriers to Delivering a Killer Presentation (video)
After I was asked to speak to a group of entrepreneurial students at UC San Diego competing in a $300,000 challenge, I wrote and designed what I thought was a killer presentation to give them key tips...
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A Stunning Way to Convert Prospects into Customers
Ask any CEO what their primary goal is and most will tell you converting prospects into customers. The goal was simple, “Blow prospects away exceeding all their expectations—and industry standards—of...
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The 4 Mistakes To Avoid That Will Suck The Life Out Of Your Brand
Persuasion. Influence. Impact. Outsmarting the odds. Outperforming the competition. Breaking through. Becoming (or staying) relevant. All goals of those who wish to lead, innovate, disrupt. Some...
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The Power of Courage Captured in a New 152-second Video
“He who is not courageous enough to take risks will accomplish nothing in life.” Muhammad Ali Today, there is too little courage in the world of business, education, the arts, entertainment and life...
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If You Have a Brand, You Need This Proven Skill
Spend three minutes with her and you’d be hooked. You won’t be looking back and you’ll be ready for the kind of revolution most business owners only dream about. That’s no exaggeration. Maura...
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The 66% Rule: How to Boost Your Brand’s Strategy
It’s the secret sauce to boost your brand’s strategy, and it’s known by too few brands, companies and CEOs. Most brands use the outdated (and insulting to customers, especially millennials)...
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The Remarkable Slogan One Investor Just Couldn’t Resist
Every brand craves a remarkable slogan to help them distinguish themselves. A great slogan can obliterate sales resistance, making your brand the voice of your audience. That’s what can happen. Here’s...
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How to Ensure Your Brand Survives That Devastating Fork in the Road
Your brand story. If you love your story, set it free. I was recently introduced to Russell Brunson, a very successful entrepreneur, who relayed a concept that resonated with me: You can only learn so...
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How to Tell If Your Brand Needs More Cowbell?
It was SNL’s secret sauce. That punchline from the hysterical, now-classic SNL skit with a mock Blue Oyster Cult in a recording session featuring Christopher Walken as a famous music producer stating:...
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Brand Intervention: The Day Gary Vaynerchuk Blew My Mind
This is about brand intervention. In a few days, K-Swiss is releasing Gary Vaynerchuk sneakers, the first sneaker not associated with an athlete, but a business celebrity (to my knowledge). So, this...
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Brand Intervention: Now Things Get Scary
Brand Intervention is taking on new dimensions. I’ll explain: Daymond John, everybody’s favorite shark from Shark Tank, wrote the Foreword. Really. Gary Vee wants my sneaker. Really. Limited edition...
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Brand Intervention: An Exclusive Cure for Chocolate Intoxication
Unless you’ve been living under a rock, you know that Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need, is finally going to be able to be purchased so these...
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Signed Copies of Brand Intervention? And Chocolate? And Coffee?
Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need, took the #1, #2 and #5 positions on Amazon’s Hot New Releases list within 2 days of being released, and has been...
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